The REQUEST WAS TO creatE a short film that visually represented deterrence, readiness, and the range of options our military provides without relying on traditional storytelling. After listening to the CSAF’s speech, I drew a parallel between air power and a disciplined fighter, using boxing as the central metaphor. To bring that vision to life, I brought in elite fighters from my hometown of San Antonio, giving them a national platform to showcase not only their skill, but the spirit and strength that mirrors what the Air Force represents.
THE PLAN
THE FILM
DIRECTED, PRODUCED AND EDITED BY JOSEPH FRIEND
